Why do I need SEO?

This question also has a simple and complex answer. In short: you need SEO because it can put your website in front of people who want what you have. Let’s boil it down to numbers.

Google has a tool that tells the user on average how many times a month a given search term is used. Well, two tools… The first is being phased out-the Keyword Tool; the second is their up-and-coming Keyword Planner. I chose a random local business keyword to use as an example. I chose to search for “dentist logan ut”. The Keyword Planner says this term averages about 50 searches a month.

Depending on who you talk to you will hear different things about where and how people click when they search for something. The latest figure we have been able to locate is that 53% of people will click the first link when searching for something. For our “dentist logan ut” search term that means 26 of the 50 searches will click on the top link. For the dentist in Logan, UT that means 26 potential customers looking at their website.

Let’s try another one. Let’s say “lawn care boulder co”. The Keyword Planner is telling us that it averages about 40 searches a month. According to the 53% above that means the top result for that search will receive about 21 visitors a month. Those are people who are looking for a specific business. And people are shifting more and more to searching Google and others for businesses in their area. Having a website ranked is an especially powerful tool for businesses and individuals alike.

The bottom line is that you need an SEO professional you can trust because they can put you in front of people who are looking for what you have.

If you have any questions, or if I have left anything unanswered, please just contact us and we will do our best to answer.