A professional will show you results. It may take some time, but the work an SEO professional puts into your website will put your website in front of potential customers. You will be able to do a search on popular search engines and see your website there. If the SEO professionals in question picked a relevant keyword with search volume then you should also see an increased number of visitors to your website from the search engines. These are potential customers, leads, whatever you want to call them. We can put you in front of them.
There isn’t much else than results that you need to know. Everything beyond the results of our work is all detail oriented. We are happy to answer questions about what we do and how we do it, though, so don’t hesitate to ask us.