One of the terms used in analyzing and monitoring website’s traffic is bounce rate. Basically, it has two variations: “bounce rate for a single page” which is considered as the number of visitors who views a page and leave within its specific timeout period without exploring its other pages divided by the total number of visitors who entered the site at that page and “bounce rate for a website” which is calculated through the number web site visitors who visit only a single page of a website per session divided by the total number of web site visits.

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Getting high rankings for competitive keywords on Google Search Results is one of the main objectives of most online business when they start doing Search Engine Optimization on their websites. This is for the fact that Google is the most used search engine by internet users when they search for information, want to avail online services or buy online products. Basically, if a site appears on top rankings in Google SERP, this will make it more visible and accessible to its targeted visitors or customers. However, if its keywords have dropped their rankings, this will lessen its organic traffic from search results which may also lead to decreasing its online sales. So if your website is experiencing any keywords dropped and wondering to know why this happened, listed below are some of its top reasons:

1. Google might penalize or ban your website

One of the main reasons of keywords dropping is that the site might be penalized or banned by Google. To find out this, you need to search your website on Google by just typing your actual domain name in the search box. If it displays your website on the results, then it’s not banned.

To know whether your site has been penalized or not, you need to evaluate its on-page optimization. Google doesn’t like sites that implement keyword stuffing, cloaking, doorway page and other form of black hat techniques so better clean up your site and request for reconsideration.

2. Google has changed its Algorithm

When Google is updating its algorithm, sites may experience some drastic changes on their keyword rankings. It might be increased or dropped. To verify this, you have to check some Webmaster forums and see if other webmasters are also experiencing some keywords dropped. If yes, the best thing to do is do nothing and just wait until Google is finished on its updating. Changing quickly on the site might be the worst thing you can do if you are unsure of what exactly the issue is.

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Web graphics are essential elements that are needed to consider when building and designing website. These elements should be given high importance because they can quickly attract the eye of web visitors or online customers and keep them stay on the site.

Graphics have many significant purposes. One of them is that they are used to better explain the description that is difficult to explain in words. If the objective of the site is to sell products, then showing their pictures is a must to help visitors or online customers to visualize how they exactly look like. Enhancing the overall appearance or design of the site is another important use of web graphics. This can give best results especially if the added web graphics are designed professionally and creatively. So when dealing with designing images, it’s really necessary to take into consideration their quality. (more…)

As a continuation to the Part 1 of this article, more tips and guidelines have been discussed on how to achieve a search-engine friendly website. Listed below are some of them:

4. Having Quality Content

Content is King. This is true because search engines give much importance on the content of the site especially if it’s fresh and unique. If a website has quality content, not only visitors will like the site but as well as the search engine spiders. Having an updated content will really help the website to be visited it always by search engines.

5. Adding Keywords to Alt Tags

Search engines can’t able to read images so it’s needed to always put some keywords or description on the alt tags. The text on the alt tags are recognizable by search engines so adding some brief descriptions on alt tags will help them know what the images are all about. (more…)

When building and designing a website, making it appealing to visitors should not just be the main concern, but it should also be visible to search engine spiders. A website can get a lot of benefits if it’s search-engine friendly. One of its main benefits is that it will have better visibility and exposure to search engines, making it to appear in search result page which is considered as a good starting to point to rank high in search results. Aside from that, developing a search-engine friendly site may also help to keep it away from being penalized or banned by just following the quality guidelines required by search engines.

Here are some tips on how to make a website be search-engine friendly: (more…)

As time goes by, the variety of text editors available for the use of web developers keep on increasing. Improvement in the functionality is vital, the new sets have always something better or new to offer. However, even though text editors may seem simple, as the developers would say, there is no one. Good thing that due to the number of choices they have, they could weigh which one would be most appropriate for their project.

Here are the most used text editors by web developers: (more…)

A preview of Wicked Innovation’s services

Pay per click advertising is very popular nowadays among businessmen and women because of the benefits it offers for their company. It can be maximized by website owners for their online businesses. It extends their opportunity to reach customers online for their Internet marketing campaign.

But what can your business actually get from Pay Per Click Advertising? Is this really effective? Can this assure to get back your investment on this project? Here are the specific advantages of Pay Per Click Advertising:

Advertising to Particular Geographic Region (more…)

Perhaps one of the nightmares a web searcher can get into is visit a site and emerge out of it totally confused because of the layout. Therefore a site’s layout must be very well thought of alongside its contents.

One of the very first things to consider in developing a site is its aesthetic aspect – the appearance. The backgrounds provide a good way of catching the attention of site visitors. Instead of making it the usual pale color, try incorporating it with the site’s theme. The designer can make the background even more interesting by adding complementary images to the background. Care should be taken however, to ensure that the background image will not obscure the actual text of the site. One thing to remember is to avoid using bright colored backgrounds, as these will make reading quite difficult.
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From the advent of the Internet, there have been innumerable innovations that have changed the way we look at the Internet and the things that we can do now with it.  One of the them is Adobe Flash, simply known as Flash. This program changed the way we look and interact with the Internet.

Flash is a vector graphic development program used to create animations that are complex and interactive. Introduced in 1996, it has become the most popular method to incorporate animation and interactivity to web pages. This program is commonly used to produce animation, advertisements, web page components, streaming video integration, rich Internet applications, and the most innovative, designing partial contents to full web page, even complete websites, solely on it. (more…)